If you're going to Hokkaido, shopping in Sapporo is sure to be one of the highlights. And one thing that almost always causes trouble when traveling is choosing souvenirs. But you might be thinking, "There are so many kinds, I don't know what to buy," or "I know the classics, but I want to know about some unique souvenirs that will be appreciated." For people like you, we've picked out everything from popular classic souvenirs that are sure to please to recommended souvenirs that are currently trending. *Prices may vary slightly depending on the store.

1. You can't go wrong with these! 5 classic souvenirs you can buy at New Chitose Airport

 Shiroi Koibito (Ishiya Confectionery)

This is the undisputed king of Hokkaido souvenirs. Langue de chat cookies have a light, crisp texture and are filled with moderately sweet chocolate. They come in two varieties, white and dark, and are available in a wide range of sizes, from 9-piece packs to 54-piece tins, making it easy to choose the perfect gift for everyone.

【price】
(9 pieces) 576 yen ~ (54 pieces) 3,805 yen (tax included)
【expiration date】
120 days from date of manufacture

⇒ Shiroi Koibito

☆By the way, at Shiroi Koibito Park in Sapporo, you can also experience making sweets and create your own original "My Shiroi Koibito" with a personalized message. There's also an experience where you can create your own original tin. If you're interested, check out the Shiroi Koibito Park website!

⇒ Shiroi Koibito Park

Marusei Butter Sandwich (Rokkatei)

This is another famous Hokkaido confection, featuring a moist and rich butter cream made with 100% Hokkaido-produced fresh milk and white chocolate sandwiched between crispy biscuits. You can enjoy an even more delightful texture by chilling it in the refrigerator before eating.

【price】
(5 pieces) 650 yen ~ (30 pieces) 3,870 yen (tax included)
【expiration date】
Store in a cool place below 25℃ for 10 days.

⇒Rokkatei​

 Jaga Pokkuru (Calbee)

Made with carefully selected potatoes from Hokkaido, these snacks are popular for their crispy yet fluffy texture. Since they are cut with the skin on, the delicious flavor of the potatoes is fully appreciated.

【price】
(10 bags) 864 yen (tax included)
【expiration date】
Store at room temperature for 90 days from the date of manufacture.

⇒Potato Farm

Potato Chip Chocolate (Royce)

These potato chips, with their perfect balance of saltiness and sweet chocolate coating, offer an unexpectedly delightful combination. In addition to the standard "Original" flavor, there are many other varieties, including the rich cocoa-infused "Mild Bitter," the gently melting white chocolate "Fromage," and the "Caramel," which pairs even better with salt. They are very popular with women. The stylish packaging also makes them a great gift for Valentine's Day or anniversaries.

【price】
Original Mild Bitter Fromage Caramel - Net weight 190g (1 box)
¥778
Set of 3 types (Original, Mild Bitter, Fromage)
【expiration date】
Store at room temperature for 1 month from the date of manufacture.

⇒Lloyds​

Double Fromage (LeTAO)

LeTAO, a renowned sweets shop in Otaru, offers this signature product. Made with delicious Hokkaido milk and flour, and cheese sourced from around the world, it boasts a fluffy, creamy texture and rich, melt-in-your-mouth quality that captivates anyone who tries it. It is stored frozen, so you can buy it at the airport and have it shipped via refrigerated delivery, or take advantage of the cool pack service offered by some souvenir shops. It's a perfect gift for a loved one on a special occasion, or a wonderful treat for yourself.

【price】
1,728 yen (12cm diameter)
【expiration date】
Thaw in the refrigerator and consume within 2 days. (Can be frozen for up to 60 days.)

⇒ LeTAO

2. The standard choices just aren't enough! 3 recommended local souvenirs

Hokkaido Limited Edition Mug & Tumbler (Starbucks Coffee)

As many of you may already know, Starbucks Coffee offers regional mugs and tumblers, and of course, Hokkaido also has its own limited-edition designs. Featuring cute polar bears and other stylish designs, they are sure to catch your eye. They are a popular souvenir and a great local item.

【price】
Mug: 1,800 yen (355ml)
Tumbler: 2,000 yen (355ml)

Sapporo TV Tower "TV Dad" merchandise

"TV Dad," the mascot of the Sapporo TV Tower, a symbol of Sapporo's Odori Park, is an unofficial character that debuted in 2002 and can be considered a pioneer of the "yuru-chara" (local mascot) boom. Due to its popularity, it now appears on official websites and pamphlets despite being unofficial. These popular yuru-chara goods would make great souvenirs. Recommended as a Father's Day gift!

[Sales location]
Sapporo TV Tower Observation Deck Sky Shop
【kinds】
Straps, stuffed animals, playing cards, socks, etc.

⇒ Sapporo TV Tower

Sapporo Odori Park Soy Cookies (Morimoto)

This noteworthy sweet won the Grand Prix in the baked goods category at Sapporo Sweets 2013. Its unique shape, inspired by Odori Park which divides the heart of Sapporo, combined with the flavors of matcha and kinako (roasted soybean flour) reminiscent of traditional Japanese sweets, and the texture of almonds, makes for a truly delicious treat.

[Sales store]
All Morimoto directly managed stores (26 stores including the New Chitose Airport store), Sapporo Sweets Cafe (located in Sapporo Underground Shopping Mall Aurora Town), and others.
【price】
525 yen (tax included) (5 pieces)
【expiration date】
30 days

⇒ Morimoto

3. Perfect as a souvenir!? Sapporo-exclusive products available at convenience stores!

Yakisoba Bento (Maruchan)

This is a soul food for Hokkaido residents, and many people from Hokkaido who move to Honshu find themselves missing it terribly. It may seem like a simple cup of instant yakisoba, but it also comes with a special Chinese soup, which is a nice bonus. The rich sauce and satisfying noodles are a perfect match! There are also many varieties, including large portions and salt-flavored options. The standard size is only 170 yen, and it's said that tourists often buy it in bulk to take home.

[Sales store]
Convenience stores and supermarkets in Hokkaido
【Reference price】
Open price / Net weight 132g
*Reference price is 170 yen (excluding tax)

　　　

Sapporo Classic (Sapporo Beer)

This is another Hokkaido-exclusive draft beer made with 100% malt, available at virtually every shop in Sapporo. A trip to Hokkaido isn't complete without trying this! It's refreshing and easy to drink, with a smooth finish that makes you want to gulp it down, and it pairs perfectly with Hokkaido's delicious food. It's sure to be a hit with any beer-loving friends!

[Sales store]
Convenience stores and supermarkets in Hokkaido
【Reference price】
Open price
*Reference price: 350ml can/220 yen

FIRE "Hokkaido Limited Milk Flavor" (KIRIN)

This is a Hokkaido-exclusive version of the popular canned coffee, FIRE. It's known for its sweet taste and creamy texture. You can easily buy it from vending machines and convenience stores throughout the city.

 

Afterword
So, what did you think? There are countless more souvenirs to discover in Hokkaido! This time, we focused on items that are easy to buy around Sapporo, but Hokkaido is vast. There's Furano, Kushiro, Hakodate, Asahikawa, and more.
I hope to introduce more souvenirs that I couldn't cover here in the future. Just be careful not to buy too much and run out of room in your luggage!

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