At "Snow Brand Parlor Sapporo Main Store," your eyes will be glued to the parfaits and ice cream displayed in the shop window.

This popular, long-established coffee shop has been loved by many people since its founding and continues to preserve its traditional flavors.

This time, we'll be introducing "Snow Brand Parlor Sapporo Main Store".
I'm sure you'll have a fantastic time if you read this before you go out!

Let's get started!

*This article contains information and images from September 2016 (before the relocation). Please note that the main store relocated in April 2017.

Table of Contents:
1. A traditional flavor that has been passed down since the company's founding.
2. What kind of ice cream was made for Emperor Showa?
3. Things to know before you go out! Popular menu items
4. Super rare! What is the jumbo parfait that can only be eaten at the Sapporo main store?
5. It's not just sweets! We also serve meals♪
6. Enjoy choosing souvenirs at the shop on the first floor.
7. Access to Snow Brand Parlor Sapporo Main Store
Final thoughts

"Yukijirushi Parlor Sapporo Main Store," located very close to JR Sapporo Station, opened in April 1961.
The ice cream is still made using the same traditional methods, preserving its classic flavor, and the shop is bustling with customers every day.

Image provided by: Snow Brand Parlor

Snow Royal is an ice cream that was created for Emperor Showa.
This was specially made in August 1968 for Their Majesties the Emperor and Empress, who attended the Hokkaido Centennial Commemoration Ceremony.

Upon receiving a request from the Imperial Household Agency to create "the best ice cream" for the occasion, they spent two years developing prototypes, resulting in an ice cream that captures the inherent flavor and deliciousness of milk.

Subsequently, 'Snow Royal' became "sold exclusively at Snow Brand Parlor in Hokkaido."

Image provided by: Snow Brand Parlor

Features of 'Snow Royal'

It contains 15.6% milk fat. It's egg-free and has a light, melt-in-your-mouth texture.
A rich yet refreshing ice cream. It pursues the true flavor of milk.

The non-fat milk solids and milk fat content are in perfect balance.

This balance is said to have a significant impact on the flavor, richness, and smoothness of the ice cream.

Image provided by: Snow Brand Parlor

While a higher milk fat content results in a smoother texture, too much fat can make it difficult to freeze solid, compromising the original ice cream's mouthfeel.

Non-fat milk solids add richness to the flavor, but if there's too much, the lactose crystallizes when frozen, resulting in a grainy texture.

This is truly a "royal" ice cream, crafted with meticulous care and a perfect balance, pursuing the authentic flavor of "milk."

Image provided by: Snow Brand Parlor

The selection varies by season, but there are around 30 different ice cream and parfait options!
For those who are overwhelmed by the extensive menu and can't decide what to order, we asked about their most popular dishes.

3-1 Snow Royal Vanilla Ice Cream

(Snow Royal Special)
Image provided by: Snow Brand Parlor

Vanilla ice cream specially made for Their Majesties the Emperor and Empress.
This is the most popular item, and it's a product you can only enjoy at Snow Brand Parlor.

This ice cream is the epitome of deliciousness!

3-2 Snow Royal Cold Brew Coffee Set

"Cold brew coffee" made with soft, easy-to-drink natural water from the foot of Mount Daisetsu.
A set of Snow Royal ice cream, exclusive to Snow Brand Parlor.

3-3 Snow Royal Strawberry Parfait

*The photo on the left is "Snow Royal Strawberry Parfait"

This parfait uses Snow Royal Vanilla ice cream.

It's rich, but has a clean aftertaste. The strawberry sauce really enhances the vanilla flavor.

3-4 Raw Chocolate Tiramisu Parfait

Image provided by: Snow Brand Parlor

A tiramisu-style cream, made with mascarpone cheese and rich fresh cream, is sandwiched between layers of chocolate-flavored chiffon cake.

3-5 Salted Caramel Banana Parfait

Image provided by: Snow Brand Parlor

A gentle melt-in-your-mouth sensation... topped with our ever-popular soft caramel!
Bananas and soft, melt-in-your-mouth caramel are a perfect match!

3-6 Rare Cheesecake Parfait

What I had that day was a rare cheesecake parfait. It was a dish of homemade rare cheesecake topped with plenty of blueberry sauce.
The tartness of the berries is refreshing.

Recommended for cheese lovers!

All the parfaits are generously sized. They're light and refreshing, so you can easily finish one even after a meal!

A view of the café/restaurant on the second floor. (Smoking is prohibited in all seats throughout the day.)
The busiest times are during summer vacation and long holidays.

The busiest time is apparently between 2 PM and 4 PM, after dinner.

We'll introduce three parfaits in an astonishingly jumbo size!

Image provided by: Snow Brand Parlor

"Dream Jumbo Parfait"

¥14,260 (for 8-10 people)

The base is densely packed with agar jelly and fruit, topped with layers of strawberries, cake, and Baumkuchen, and surrounded by ice cream!

Image provided by: Snow Brand Parlor

"Paragon"

¥7,360 (for 5 to 7 people)

Approximately 50cm tall. Packed full of ice cream!
Inside the crown is a chocolate chiffon cake.

Image provided by: Snow Brand Parlor
"I am a No. 1"

¥4,760 (for 2 to 4 people)

In addition to fruits like bananas, mangoes, and melons, you can enjoy ice cream to your heart's content with fresh cream and flavors such as vanilla, chocolate, strawberry, and matcha.

Apparently, many groups celebrate birthdays with jumbo parfaits.
Why not enjoy a jumbo parfait to create lasting memories of your trip?

*The Jumbo Parfait is only available at the Sapporo main store.
Reservations are not required, but since preparation takes time, we recommend making a reservation in advance.

And! !!
This is the one that really catches the eye in the shop window!

"Ice cream tower"

The ice cream tower requires a reservation.

At Snow Brand Parlor, you can enjoy not only sweets but also meals.

Perfect for lunch or dinner.
The dish I had that day was "Shrimp Cream Sauce."

*The menu is subject to change.

The first floor houses a shop selling souvenirs and soft-serve ice cream.
There's a great selection of souvenirs unique to Hokkaido, so you can enjoy shopping too!

Now, let me introduce some of our popular products!

Snow Royal Vanilla Ice Cream
(140ml cup, 2,000ml bulk)

Manager's recommendation! "Snow Royal Vanilla Ice Cream," featured on TV!
Apparently, they often hear customers say, "The Snow Royal I had at the restaurant was delicious, so I'm buying some to take home as a souvenir!"

Image provided by: Snow Brand Parlor

Camembert Cheesecake

This cheesecake uses plenty of Camembert cheese from Taiki Town, Hokkaido.

This cheesecake can be stored at room temperature, making it a great souvenir!
Available exclusively in Hokkaido.

Image provided by: Snow Brand Parlor

Baumkuchen

A gentle vanilla-scented, original Baumkuchen. A satisfyingly large size.
Available exclusively in Hokkaido.

"Hokkaido Snow Swarovski" (official merchandise from Snow Brand Parlor) is also lovely! It uses crystal glass made by Swarovski.

Access
3-minute walk from the South Exit of JR Sapporo Station.
1-minute walk from Exit 9 of Sapporo Station on the Namboku Subway Line.

If you exit the south exit of JR Sapporo Station and walk towards Odori,
You will see the blue sign for "Snow Brand Parlor" on your left.

Snow Brand Parlor Sapporo Main Store [After relocation in April 2017]
HP)http://www.snowbrand-p.co.jp/
Address: Taiyo Life Sapporo Building, 1-31, Kita 2-jo Nishi 3-chome, Chuo-ku, Sapporo City, Hokkaido
TEL：011-251-3181

Final thoughts

We've introduced you to "Snow Brand Parlor Sapporo Main Store."
What did you think.

Since the menu is extensive, I recommend trying different dishes with a few people.
It's sure to be a memorable and enjoyable trip!

It can get crowded, so please allow plenty of time for your visit.

Please also check out these related articles.

• 

  Let's go see the breathtaking Shakotan Blue scenery! How to enjoy sightseeing in Shakotan!

• 

  A castle from "Frozen" is in Asahikawa!? Feel like a princess at the "Snow Museum"!

• 

  Three of Hokkaido's finest apple pie shops! Apple season is apple pie season!

• 

  Spring in Shiretoko begins with the opening of the sea | Enjoy the charm of mountains, sea, and nature!

• 

  See Hakodate from the sea! Take a bay cruise on the sightseeing boat Blue Moon.

• 

  The kitchen of Hakodate citizens! Enjoy insider shopping at Nakajima Renbai Market♪

• 

  [Lilac Festival] I went to the Sapporo Lilac Festival.

• 

  Want to enjoy the bounty of northern Japan at a conveyor belt sushi restaurant in Sapporo? I'll tell you about a place that's guaranteed to be good.

Introducing our sister site (please check it out if you're interested)