"Hokkaido Labo" is a media website which provides detailed information in order for you to enjoy Hokkaido as much as you want.

This website is managed by the travel agency "White Bear Family," operating more than 30 years since the establishment.

We have been providing tours to Hokkaido to more than 1 million people. However, because of the vast land of Hokkaido, there are still a lot of attractive things which are yet to be shared. And still, there are a lot of people who have never been to Hokkaido.

Due to the above fact, we have opened this "Hokkaido Labo" with our desire to make more people love Hokkaido, and actually make them go to Hokkaido.

With our long experience, we go gather information, take photos, and share the real and detailed information!

If we could make you feel like "I want to visit Hokkaido" or "I like Hokkaido more than before" by reading our articles, nothing would make us happier than that.

Editorial staff of Hokkaido Labo