Yoichi Town suddenly gained nationwide popularity thanks to the NHK morning drama series "Massan." But are you wondering what other sights and tourist attractions there are besides the Nikka Whisky factory?

In fact, Yoichi Town has many attractions besides the TV drama "Massan." It's a place that encapsulates the flow of time in Hokkaido, from the late Jomon period to the Edo period, the Showa era, and into the future.

Let me introduce you to some of the charms of Yoichi. Reading this will surely broaden your appreciation for a trip to Yoichi, which may be sparked by the TV drama "Massan."

～Table of Contents～
1. Sightseeing
2. Gourmet Edition
3. Shopping
4. Accommodation in Yoichi
5. Access to Yoichi
Summary

1. Sightseeing

1-1. Nikka Whisky Yoichi Distillery

Since you've come to Yoichi, you absolutely must visit the Nikka Whisky Yoichi Distillery. And your expectations will certainly not be disappointed.

Its official name is Nikka Whisky Hokkaido Factory Yoichi Distillery. It was established in 1934, in the early Showa era. The factory was born in a region blessed with high-quality water and a climate and environment similar to that of England, the home of whisky. Even today, it accounts for one-third of Hokkaido's industrial production and can be considered a pioneer of the food industry.

The building has a charming stone exterior. After taking a leisurely look around, we proceeded to the factory tour. In the early Showa era, when the sound of marching boots was growing louder and the country was not yet prosperous, the passion of the founder, Masataka Taketsuru, also known as "Massan," who was determined to uphold quality above all else, seems to still be alive in the factory today.

While you can explore on your own, it's recommended to sign up for a guided tour. You'll receive detailed and thorough explanations of things you might miss if you just wander around.

Finally, there will be tastings of whiskey, juice, and other beverages. Nikka remains a popular brand in Hokkaido, with many dry whiskey lovers still specifically requesting it. As for the taste, it's a smooth liquid that dances in your throat with a vivid yet rich aroma. You'll feel the genuine spirit of "Massan" still alive in it, something that continues to captivate the people of Hokkaido.

After your factory tour, we recommend taking a stroll along "Rita's Walking Path," also known as Rita Road. The scenery along the Yoichi River, which was beloved by Mr. Taketsuru's wife Rita, and the promenade made of Scottish bricks, will make you feel refreshed by the cool Hokkaido breeze after enjoying some fine whiskey.

Nikka Whisky Hokkaido Factory Yoichi Distillery
046-0003 7-6 Kurokawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido
0135-23-3131
Operating hours: 9:00 AM - 17:00 PM. Last guided tour departure at 15:30 PM.

1-2. Fugoppe Cave

After visiting the Yoichi Distillery, a historical building in Hokkaido, let's feel the atmosphere of Hokkaido's distant Jomon period.

The Fugoppe archaeological site was discovered in 1950 by junior high school students in Sapporo. It is believed to be a site dating back 1500 to 2000 years. It contains over 200 carvings, and similar carvings have not been found anywhere else except in Temiya, Otaru City. It is a truly unique archaeological site in Japan.

Currently, the murals are well-maintained in capsules to prevent further weathering, allowing for clear viewing. The murals, which sometimes resemble winged figures, inevitably evoke a sense of wonder and romance for the ancient world. It's a hidden gem that hasn't been heavily commercialized for tourism.

A short walk down to the beach will allow you to witness the sunset over Cape Shiripa, a symbol of Yoichi, during the summer solstice. Experience the awe-inspiring ancient beauty and mystical twilight with your own eyes.

Fugoppe Cave, a National Historic Site
046-0001 87 Sakaemachi, Yoichi-cho, Yoichi-gun, Hokkaido
0135-22-6170
Operating hours: 9:00 AM - 16:30 PM

1-3. Former Yoichi Fukuhara Fishing Ground

And now, we move on to the Edo period. Let's explore the magnificent herring dream.

Yoichi has been one of the bases for herring fishing since the time of the Matsumae Domain. The former Yoichi Fukuhara Fishing Grounds still convey the prosperity of that era. It is a nationally designated historical site and important cultural property, and was used as the model for the herring mansion in the drama "Massan," with some of the props used during filming still subtly displayed.

The building is located along National Route 229, very close to Cape Moire, a symbol of Yoichi. As a designated Important Cultural Property, its construction reflects the depth of its accumulated history. You can thoroughly explore the interior, and the staff will gladly answer any questions you may have. While the main building tends to grab all the attention, don't forget to visit the library as well. It is a rare three-story building in Japan.

Historic Site: Former Yoichi Fukuhara Fishing Grounds  
150-1 Hamanaka-cho, Yoichi-cho, Yoichi-gun, Hokkaido 046-0021
Phone: 0135-22-5600
Hours: 9: 00 ~ 16: 30

1-4. Candle Rock

Before we move on from the Edo and Meiji periods to the future of Hokkaido, let's take a look at the current natural landscape of Yoichi. This is Candle Rock.

Yoichi Town is located at the entrance to the Shakotan Peninsula from Sapporo and Otaru, and the Shakotan Peninsula boasts a beautiful coastline with a series of uniquely shaped rocks. Naturally, Yoichi also has such a beautiful coastline.

Passing through Hamanaka, a beach that attracts many swimmers in the summer, we head towards Shakotan. Soon we come across Candle Rock, said to be 46 meters tall.

The colossal rock formation, standing alone amidst the deep blue of the ocean and rising towards the pale blue of the sky, is both majestic and awe-inspiring, yet also ephemeral. It captivates the hearts of travelers, leaving them speechless for a moment. Although the opening of the tunnel has made it difficult to see it while driving, don't worry; there are observation parks with parking lots at the scenic spots where you can enjoy the view at your leisure.

Candle Rock
046-0033 Offshore Shiomi-cho, Yoichi-cho, Yoichi-gun, Hokkaido

1-5. Space Museum

Yoichi Town is also the hometown of astronaut Mamoru Mohri, the first Japanese participant in the Space Shuttle program. This facility, located next to the roadside station, is a testament to that connection. As its name, Space Dome, suggests, it's a spot showcasing a futuristic vision with a space theme.

The museum's exhibits include a space science lab and the Hubble Theater, which children will absolutely love. It also boasts a 3D theater and a digital planetarium, ensuring that adults will also be captivated by the wonders of the vast universe.

The museum shop, which also serves as a free rest area, sells space-related goods such as star charts and, unusually, even space food. Please come and experience this small theme park brimming with excitement.

Yoichi Space Museum Space Dome
046-0011 6-4-1 Kurokawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido
0135-21-2200
Operating period: April to November 30th, 9:00 AM to 5:00 PM

　

2. Gourmet Edition

2-1. Kakizaki Shoten Seafood Workshop

Kakizaki Shoten Kaisen Kobo is well-known among locals for its excellent value for money. It is located on the second floor of Kakizaki Shoten, a seafood retailer.

Located in front of Yoichi Station and within walking distance of the Nikka Whisky factory, it's a popular spot for customers to stop by on their way home. Yoichi is a town known to all Hokkaido residents for its fishing and fruit production, so it's no surprise that the seafood, including sea urchin and salmon roe, is delicious.

(Image is for illustrative purposes only)

Set meals featuring mackerel and other fish dishes start at an unbelievably low price of just 500 yen. The taste and portion sizes are excellent, making you wonder if they're even making a profit. Popular menu items include seafood bowls and sea urchin bowls. These are also incredibly fresh, as you'd expect from a restaurant directly run by a fish shop.

Outside of the ports on the Shakotan Peninsula, alum is often used to preserve sea urchins, but this slightly diminishes their flavor. This is the real deal. Enjoy the fresh and flavorful sea urchins to your heart's content. This restaurant is kind to your heart, your palate, and your wallet. It will be a moment when you feel the generosity of the town of Yoichi.

Kakizaki Shoten Seafood Workshop
Address: 7-25 Kurokawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido 046-0003, Japan (Kakizaki Shoten, 2nd Floor)
Telephone number: 0135-22-3354
Opening hours: 10:00 AM - 19:00 PM (Last Order)
Closed: Irregular holidays

2-2. Fruit Planet

The history of fruit cultivation in Yoichi is equivalent to the history of fruit cultivation in Hokkaido.

In the early Meiji era, Yoichi was the first place in Hokkaido where private individuals successfully cultivated apples. Later, Nikka Whisky began producing and selling juice made from the superior apples grown in Yoichi. With such a rich history, one should definitely savor the fresh and flavorful bounty of the land when visiting Yoichi.

In that case, Fruit Planet, run by a strawberry farmer, is the perfect choice. It's a nationally popular shop that even has a booth at Hokkaido product fairs in department stores in Tokyo. You can enjoy freshly picked berries grown on their own farm, served in chewy crepes made with wheat also produced in Hokkaido.

The tartness and sweetness that spread in your mouth, along with the rich aroma of three kinds of berries, are truly enhanced by being served in a warm crepe. This is a masterpiece that we hope you will enjoy in the crisp, clean air of Hokkaido.

Another recommendation is a smoothie. Made with plenty of fruit, its pure flavor is sure to enhance your tea time during your trip.

Fruit Planet
Address: 8-31 Okawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido 046-0004
Phone number 0135-48-5500
Business hours: 11:00～19:00

2-3. Yoichini

Fresh seafood isn't only found in Japanese cuisine; there are plenty of delicious ways to enjoy it in Western food as well.

This restaurant is exploring various possibilities by making the most of the seafood from Yoichi. They offer customers a variety of dishes, changing the approach each day depending on what ingredients they receive, such as making carpaccio or bouillabaisse.

Although it's a relatively new restaurant, its reputation is steadily improving, and as a seafood Italian restaurant in Yoichi, its name is spreading not only among locals but throughout Hokkaido. Some people even travel all the way from Sapporo to Yoichi just to eat at this restaurant.

Among the many dishes on the menu, how about the pasta with the pygmy crab, one of Yoichi's specialties? The rich flavors of the tomato sauce and Yoichi's seafood intertwine in layers, creating a deep and complex taste. And then there's the paella and bouillabaisse. Both of these dishes bear the name of Yoichi, and you can feel the staff's deep love for Yoichi in them.

Because they use beloved local ingredients, they understand their characteristics well, and their love for them brings out more than 100% of their charm. Highly recommended.

Yoichini
046-0004 8-32 Okawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido
0135-48-7700
Opening hours
Lunch 11:00 AM - 15:00 PM (Last Order: 14:30 PM)
Dinner 17:00-22:00 (Last Order: 21:30)
Closed on Tuesdays. *Open if Tuesday is a public holiday.

3. Shopping

3-1. Yoichi Winery

If you're looking for shopping, I recommend Yoichi Winery.
Otaru, Hakodate, Ikeda, Furano. Hokkaido has many wine-producing regions that take advantage of its climate. Among them, Yoichi is the top producer of wine grapes in Hokkaido. With its abundant grapes, it has become one of the leading wine-producing regions in the prefecture.

While whiskey is good, you can also find unique regional selections that aren't readily available elsewhere. They also offer wines that are highly regarded throughout Hokkaido, as well as various fermented foods. As it's directly managed by the maker of the sake "Chitose Tsuru," they have a wide variety of products.

Furthermore, they offer fragrant croissants and Yoichi's famous apple pie. You can take a break at the cafe while shopping, or enjoy a full meal at the rest house. It's a spot with so many ways to enjoy yourself that it would be a shame to just stop by for shopping.

余市ワイナリー
Address: 1318 Kurokawa-cho, Yoichi-cho, Yoichi-gun, Hokkaido 046-0003
Telephone number: 0135-23-2184
Operating hours: 10:00 AM - 8:00 PM (Restaurant) *Operating days and hours may vary from November to May.
10:00 AM - 18:00 PM Shop & Gallery

3-2. Yamamoto Tourist Orchard

A long-established farm with over 140 years of history pours all its expertise into cultivating the soil and trees, filling the orchard with a sweet fragrance throughout the seasons. That alone is sure to make you feel happy. Use your whole body to pick the fruit, admire its deep, natural colors, savor its aroma, and let your taste buds savorate.

Shopping can come later. The main attraction is, of course, the apple pie, which consistently ranks as the top souvenir from Yoichi. It's available for purchase at this rest house. In addition, there are jams, juices, and fresh fruit, offering a wide variety of Yoichi's natural charms.

Each fruit, meticulously crafted to perfection in taste, aroma, and color, makes a truly memorable souvenir. Be sure to create lasting travel memories here.

Yamamoto Tourist Orchard
Address: 1102-5 Nobori-cho, Yoichi-cho, Yoichi-gun, Hokkaido 046-0002
Telephone number: 0135-23-6251
Business hours: 9:00-17:00
Closed: Irregular holidays

　

4. Accommodation in Yoichi

The Yoichi River is the northernmost habitat for ayu (sweetfish). Their season also differs slightly from other regions. Accommodations in Yoichi are famous throughout Hokkaido for serving delicious ayu.

The most prominent example isAyumi-soMany people use the inn not only for accommodation but also as a restaurant. The special menu, Masataka & Rita Gourmet, features their signature sweetfish. Please be sure to try it. The inns in the city center are also highly regarded for the excellent value of their cuisine.

Also, located in the suburbs of YoichiAbrand HotelThe atmosphere is opulent. The facade is inspired by an old Scandinavian castle. The interior is luxurious and has a slightly otherworldly feel. All 10 log cottages have different interiors and come in three types depending on the number of occupants. You'll feel like you're about to wake up to a wonderful morning amidst the beautiful greens of the golf course.

　

5. Access to Yoichi

To get there from Sapporo, you can use public transportation such as JR trains or express buses.

There's a certain charm to traveling on the JR train as it runs along the beautiful Sea of ​​Japan. From Sapporo, take the JR Hakodate Main Line to Yoichi (1 hour 20 minutes). Alternatively, take the express bus bound for Niseko and get off at Yoichi Jujigai.

If you're renting a car, take the Sapporo-Otaru Expressway from Sapporo to Otaru. From Otaru, it's about a 30-minute drive. Along the way, you'll see sights like the Ogoppe Cave. From New Chitose Airport, the Rapid Airport train goes all the way to Otaru, which is convenient. You'll need to change trains in Otaru. Including the transfer, the trip will take about two hours.

If you're hesitant about renting a car on unfamiliar roads, another option is to rent a bicycle in Yoichi. This is also quite popular. Buses are convenient from Otaru, but there are times when they only run about once an hour, so be sure to check the schedule carefully.

Summary

Yoichi is a historic town in Hokkaido. It's a town full of many attractions that would be a shame to limit to just Nikka Whisky.

It has many tourist attractions and is still largely undeveloped. It's a town where you discover something new and its charm increases with each visit.

There are still plenty of hidden gems to discover. One of the greatest charms of a trip to Yoichi is undoubtedly the opportunity to explore them all with your own eyes. So please, find your own wonderful Yoichi with your own hands!

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