Hokkaido Lab is a web media platform dedicated to helping you fully enjoy every corner of Hokkaido.
The service is operated by White Bear Family Co., Ltd., a travel company with over 30 years of experience since its founding.

We have provided Hokkaido travel packages to over one million customers in total.
However, Hokkaido is vast and endless. There are still so many attractions that we haven't been able to convey. Also, there are many people who have never visited Hokkaido before.

Therefore, with the hope of making people love Hokkaido more and encouraging them to visit, we launched "Hokkaido Lab."
See, learn, play, eat, stay, shop—we've picked out one by one the countless ways to spend your time in Hokkaido.
Leveraging years of experience, we conduct interviews, take photographs, and deliver the most detailed and realistic coverage possible.

What we value most is whether the article is truly convincing and helpful to the reader.
However, I'm sure there are still areas where I'm lacking. Please feel free to let me know if you notice anything or have any requests for more information you'd like to know!

Email to hokkaidolabo@wbf.co.jp

White Bear Family Co., Ltd.　Hokkaido Lab Team Staff

Regarding the text and images on this website

All copyrights and other intellectual property rights relating to the content (images, videos, text, etc.) on this page belong to our company or the rights holders who have licensed their use to us. Unauthorized reproduction or republication of this content is prohibited.